Lead UX Researcher with 13+ years of international experience across the US, UK, and France, I shape research strategy and scale its impact across organizations. I build the systems, standards, and capabilities that enable teams to consistently deliver high-quality, user-centered work.

At ADP, I founded and led the UX Research Enablement Program, empowering Designers and Design Writers to run rigorous studies and drive stronger alignment. I integrate AI into research workflows to accelerate insight generation and scalability, including designing a custom AI agent to support research synthesis and decision-making, which you can explore on this page.

Nass Seridji

“Nass doesn’t just conduct research, he shapes direction. He has the rare ability to connect user insights to business impact and influence decisions at the leadership level.”
— Product Manager, Centene
“Nass built clarity where there was ambiguity. His research roadmap at Abcam gave teams a shared direction and confidence in their decisions.”
— Head of UX, Abcam

PROJECTS

Redesigning the search at Abcam

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Enabling Research at Scale

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Providers - moments that matter

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My Philosophy

I am a UX researcher by craft, but a human observer by nature.

I see research as a lens on the world rather than a step in a process. It is a practice of attention, of questioning assumptions, and of looking beyond what is said to understand what is felt, avoided, or imagined. For me, research is not about producing deliverables, it is about cultivating perspective, challenging certainty, and expanding how we define value.

Inspired by More Than UX

My perspective is nourished by disciplines far beyond UX research.
Art teaches me composition and tension.
Fashion reveals cultural signals before they become mainstream.
Architecture shows how environments shape behavior.
Sports demonstrate discipline, systems thinking, and resilience.
Philosophy questions assumptions.
Literature deepens empathy.

These worlds remind me that humans are not “users,” they are emotional, cultural, social beings moving through complex systems. Innovation rarely comes from looking inward at our industry alone, it comes from connecting dots across disciplines.

The Human at the Center, of the Process and the Product

I care deeply about the human at the center of the research process, understanding motivations, fears, aspirations, and unspoken needs. But I also care about the human at the center of the product itself.

We do not design interfaces.
We design experiences for real people navigating real lives.

Research, for me, is not about validating features, it is about uncovering meaning:

  • What problem are we truly solving?

  • What tension are we relieving?

  • What possibility are we enabling?

My role is to translate complex human behavior into clarity, into stories that align teams, shape strategy, and drive meaningful impact.

Beyond User-Centric, Toward World-Centric

User-centricity is essential, but not sufficient.

Every product exists within a broader system:

  • Environmental impact

  • Social consequences

  • Cultural narratives

  • Economic structures

  • Future generations

I believe research must evolve from user-centered to world-centered thinking. We are not only designing for today’s metrics, we are shaping tomorrow’s realities.

What is the long-term impact of this product?
Who is excluded?
What systems are we reinforcing, or transforming?

To me, responsible innovation means expanding the lens, from the individual to the ecosystem, from usability to sustainability, from short-term growth to long-term value.

My philosophy is simple:

Be curious beyond your discipline.
Center humans, not just users.
Design with the world, and the future, in mind.

ARTICLES