Lead UX Researcher with 13+ years of international experience across the US, UK, and France, I shape research strategy and scale its impact across organizations. I build the systems, standards, and capabilities that enable teams to consistently deliver high-quality, user-centered work.
At ADP, I founded and led the UX Research Enablement Program, empowering Designers and Design Writers to run rigorous studies and drive stronger alignment. I integrate AI into research workflows to accelerate insight generation and scalability, including designing a custom AI agent to support research synthesis and decision-making, which you can explore on this page.
Nass Seridji
“Nass doesn’t just conduct research, he shapes direction. He has the rare ability to connect user insights to business impact and influence decisions at the leadership level.”
“Nass built clarity where there was ambiguity. His research roadmap at Abcam gave teams a shared direction and confidence in their decisions.”
